Nova Optics Expands Investment in Southeast Asia at WHA Industrial Estate Rayong

WHA Industrial Development Public Company Limited (WHAID) and Nova Optics Co., Ltd., a manufacturer and distributor of electro-optic products such as binoculars, have signed a land purchase agreement to expand Nova Optics’ investment and establish a new factory at WHA Industrial Estate Rayong (WHA IER). Strategically located to efficiently connect production and exports to global markets, WHA IER offers not only international standard infrastructure but also a comprehensive business ecosystem, supporting Nova Optics' sustainable growth into the future.

This investment marks not only an expansion of Nova Optics’ production capacity but also an upgraded manufacturing standards through the adoption of advanced technologies and automation systems. This move aligns with Thailand’s 4.0 strategy, which emphasizes the development of high-tech industries. Construction of the new facility is expected to commence in the fourth quarter of 2025.

Photo: Ms. Ladda Rojanavilaivudh (center-left), Chief Commercial Officer of WHA Industrial Development PLC (WHAID), and Mr. Raymond Xue (center-right), Director of Nova Optics Co., Ltd., during the land purchase agreement signing ceremony at WHA Tower